Woburn, MA-based Gotuit, a maker of software for tagging online video content with metadata, was bought by Research Triangle Park, NC-based Digitalsmiths for an undisclosed sum, Digitalsmiths announced today. The North Carolina company said the acquisition strengthens its position in video metadata technology, which better enables search, discovery, recommendations, and targeted advertising surrounding online video content. Gotuit’s investors include Atlas Venture, Highland Capital Partners and the Kraft Group, all of whom will become shareholders in Digitalsmiths as a result of the transaction, according to the announcement.
Author: Erin Kutz
Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.
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