Seattle video-advertising startup Mixpo has raised $4 million in a Series B round of venture funding, as first reported by VentureBeat. The round is being led by existing investor Madrona Venture Group, based in Seattle, and also includes Yaletown Venture Partners and Growthworks Capital. Venture capitalist Matt McIlwain leads Madrona’s involvement with Mixpo.
Mixpo was founded in 2005 and has raised a total of $10.5 million in venture capital. The company makes a software platform for online video advertising that works by helping local advertisers and media groups (TV stations and newspaper websites) upload content such as videos, images, and music, in order to run video ads. Mixpo’s customers and partners—among them some new ones announced last week—include NBC’s local media groups, Comcast, the Tribune and Hearst newspaper companies, and Fisher Communications.
Mixpo is led by president and CEO Anupam Gupta, who previously spent eight years as a senior business leader in Microsoft’s online services group. He led product management for MSN instant messaging and blogging services. “We’re excited about the momentum we’re building with our partners,” Gupta said in an e-mail. “This follow on investment will help us build on that success.”
Author: Gregory T. Huang
Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003.
Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.
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