Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=549bb3ce-54b6-4483-9f4d-22d8ef4a31ba&Preview=1
Date 1/6/2011
Company Name Tapjoy
Mailing Address 111 Sutter St., 13th Floor San Francisco, CA 94104
Company Description The company’s turnkey alternative payment platform enables developers to significantly increase their monetization rates when selling virtual goods or premium digital assets, while its cross-platform distribution services provide massive reach and cost-effective user acquisition on the leading social, mobile and gaming platforms.
Proceeds Purposes The new capital will be used to further solidify Tapjoy’s leadership in application distribution and monetization on the iOS, Android and Facebook platforms as well as to fund growth across emerging application ecosystems domestically and internationally. Tapjoy will also use the funds to further invest in application media licensing and incubation opportunities.