Carbonite, With IPO On the Horizon, Puts New Focus on Consumers and Small Businesses

For years, Carbonite has been one of the compelling stories of the Boston-area tech scene. That story is about to get more compelling in 2011.

The online data-backup company, which launched its consumer service in 2006, has talked openly about its plans to file for an initial public offering later this year. In an in-depth profile last January, my colleague Wade wrote about Carbonite’s approach and history, as well as its broader business and marketing strategy and competition with Mozy (part of Hopkinton, MA-based storage giant EMC).

A year later, it seemed like a good time to check in with Carbonite to see how things are progressing—particularly in regard to the company’s proposed IPO, and its relatively recent move to focus on small businesses as well as consumers. The firm is led by serial entrepreneur and CEO David Friend, who co-founded five previous tech companies: ARP Instruments, Computer Pictures Corporation, Pilot Software, FaxNet, and Sonexis.

“We’re in the final stages of banker selection,” Friend told me a few weeks ago about Carbonite’s IPO progress. “We’re just marching ahead. We’re in no huge rush; we have quite a bit of money. We want to have top name bankers. We just have to continue to execute, continue to bring out new products, and expand internationally.” The prospective IPO, he says, depends mostly on Carbonite’s “ability to show we can do more of what we’re doing.”

Indeed, cash is not an issue for the company, which most recently closed a $20 million Series D venture round about a year ago, and has raised more than $67 million to date. More importantly, Carbonite has been doubling its revenue every year since 2006. The firm has about 160 employees in Boston, plus around 200 other full-time equivalents, Friend says.

Yesterday the company announced a series of promotions and hires to go along with a reorganization around its two main kinds of customers. Swami Kumaresan, formerly vice president of marketing, is now general manager of Carbonite’s consumer group, while Peter Lamson, formerly senior vice president at NameMedia, has joined Carbonite as general manager of its new small business group. And, rounding out the personnel moves, Bill Phelan from Intuit and Richard Surace from PlumChoice have joined Carbonite as vice presidents of product and services, respectively.

Carbonite’s focus on providing online backup for businesses (in addition to consumers) has grown over the past year or so. The significance of yesterday’s news is that the company’s business

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.