Waltham, MA-based online marketing technology firm Constant Contact (NASDAQ: [[ticker:CTCT]]) announced today that it has acquired Bantam Live, a New York-based social customer relationship management technology provider owned by Bantam Networks, for $15 million in cash. The acquisition, which closed on February 15, will enable Constant Contact to create a unified repository of data across all of its channels, including e-mail, social media, and surveys. The social CRM technology will also be rolled out into a paid social media marketing product that Constant Contact plans to release later in 2011. All of Bantam Live’s team will remain in New York, as part of a Constant Contact development office that will open in the city this year.
Author: Erin Kutz
Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.
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