Gemvara Lands $15,000,000 Series C Financing Round

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=2cacbccf-ceb7-4fe7-9bcf-b8419b32aa4b&Preview=1
Date
3/23/2011
Company Name
Gemvara
Mailing Address
92 Hayden Avenue Lexington, MA 02421
Company Description
The term Gemvara is inspired by the ancient Sanskrit word for wish, vara. Every beautiful piece of jewelry that Gemvara sells is available as you wish: customized to suit your style.
Website
http://www.gemvara.com
Transaction Type
Venture Equity
Transaction Amount
$15,000,000
Transaction Round
Series C
Proceeds Purposes
Founder and CEO Matt Lauzon said the funds will be used to build algorithms that help the site understand what jewelry users like, with the goal of bringing users back for repeat visits, and encouraging fine jewelry purchases on more frequent occasions.
M&A Terms
Venture Investor
Balderton Capital
Venture Investor
Highland Capital Partners
Venture Investor
Canaan Partners