Better Advertising Project Lands $9,500,000 New Financing

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=ef473fcc-ffc6-450f-9ea7-49b7c214b8ba&Preview=1
Date
11/23/2010
Company Name
Better Advertising Project
Mailing Address
450 Lexington Ave. New York, NY 10017
Company Description
Selected by the Digital Advertising Alliance to power its interest-based advertising self-regulatory program, Better Advertising enables a more trusted environment for everyone in the online ecosystem.
Website
http://www.betteradvertising.com
Transaction Type
Venture Equity
Transaction Amount
$9,500,000
Transaction Round
Undisclosed
Proceeds Purposes
The company will utilize its investment capital as it continues to scale its assurance platform and develop other programs for consumers, advertisers, publishers, and solutions providers.
M&A Terms
Venture Investor
Warburg Pincus