Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=97edb0a7-b7c9-40cb-8e09-56d1deb43d94&Preview=1
Date 7/7/2010
Company Name AdSafe Media
Mailing Address 160 Mercer St. New York, NY 10012
Company Description AdSafe is the industry leader in online brand protection and risk management. Our Rating System provides an independent, third-party content rating and certification platform to help standardize and better control the online advertising ecosystem.
Proceeds Purposes AdSafe will roll out its Network Monitor 2.0 this summer, an enhanced version of its current product in market which analyzes and reports on the brand safety of display advertising traffic for ad-networks, exchanges and publishers. AdSafe’s Content Rating API, slated for commercial launch in Q4 2010, will interface directly into real-time-bidding and demand-side platforms, providing clients with immediate information regarding the brand safety of every impression available for purchase.