Mpire Now AdXpose, Raises $3M

Seattle-based advertising company Mpire has a three-fer today: It’s raised another $3 million, named a new CEO, and is making the switch to its AdXpose platform very official by changing the name of the company. Mpire—now known just as AdXpose—told Xconomy about a year ago that it was ditching its previous Widgetbucks advertising network to focus on the AdXpose technology, which is dedicated to “optimizing” ad spending online. Basically, that means making ad campaigns perform more effectively, while protecting brands from fraud and from appearing next to inappropriate content such as porn. ApXpose says the $3 million financing, led by existing investor Draper Fisher Jurvetson, will help it add staff and open more offices. Presiding over that growth will be Kirby Winfield, who now serves as CEO. Winfield previously was the company’s president and chief revenue officer.

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.