Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=2cd3a3d2-2481-4a84-aef4-9c57e32c9bc6&Preview=1
Date 4/15/2011
Company Name INVIDI Technologies
Mailing Address 420 Lexington Avenue New York, NY 10170
Company Description INVIDI Technologies Corporation is the world’s only truly addressable targeted television advertising and marketing solution for cable, satellite and IPTV service providers at the headend, household and individual viewer level.
Proceeds Purposes Invidi’s Advatar software will be rolled out over the course of this inside all DirecTV DVR digital set-top boxes. The system enables advertisers to deliver tailored messaging to individual households during a commercial break.