WPP Digital, the Dublin, Ireland-based communication services company, said today it has has purchased a minority stake in Redmond, WA- and Palo Alto, CA-based nPario for $5 million. As we explained in a September 2010 profile, nPario has developed cross-platform tracking software that can identify unique individuals as they move from PCs to tablet devices, smartphones, game consoles, and Internet-connected TVs and target them with customized advertisements. WPP said the investment will lead to a strategic partnership in which several of its business units will use the nPario platform to help marketers and publishers “gain faster access to audience insights.”
Author: Wade Roush
Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco.
Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.)
I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia.
I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats.
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