Cognitive Match, an advertising technology company that recent moved from the UK to New York, has raised $6 million in a Series B, according to a press release. The company’s technology uses multiple data points to determine which ads to target to which Internet users. Cognitive Match’s latest funding round was led by Antrak Capital, with participation from previous backer Dawn Capital.
Author: Arlene Weintraub
Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.
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