Spreadshirt Promotes CMO Rooke To CEO

Spreadshirt, a customized clothing e-commerce company with U.S. headquarters in Boston, announced it has promoted its chief marketing officer Philip Rooke to the role of CEO. Rooke has held previous ecommerce positions at iVillage UK, Tesco.com, and Skinstore, and will help lead Spreadshirt in growth through its product customization and print on demand businesses. Previous Spreadshirt CEO Jana Eggers first announced that she was leaving her position in August 2010.

Author: Erin Kutz

Erin Kutz has a background in covering business, politics and general news. She holds a bachelor’s degree in journalism from Boston University. Erin previously worked in the Boston bureau of Reuters, where she wrote articles on the investment management and mutual fund industries. While in college, she researched for USA Today reporter Jayne O’Donnell’s book, Gen Buy: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail. She also spent a semester in Washington, DC, reporting Capitol Hill stories as a correspondent for two Connecticut newspapers and interning in the Money section of USA Today, where she assisted with coverage on the retail and small business beats. Erin got her first taste of reporting at Boston University’s independent student newspaper, as a city section reporter and fact checker and editor of the paper’s weekly business section.