Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=ece6da49-17a5-4f57-b9bd-b4be31521199&Preview=1
Date 6/20/2011
Company Name OwnerIQ
Mailing Address 320 Congress Street Boston, MA 02210
Company Description OwnerIQ operates a network of consumer self-support Web sites for common household product categories. The company is pioneering the concept of Ownership Targeting, providing brand advertisers with highly customized programs to precisely target consumers based on products they already own. Ownership Targeting takes the guesswork out of identifying likely purchasers and enables advertisers to influence consumers throughout a product’s ownership lifecycle.