PetFlow.com Nabs $10 Million

Just hours after Amazon unit Quidsi launched its online pet-supplies warehouse, Wag.com, New York-based PetFlow.com announced it has raised $10 million in a Series B funding round. Founded in 2010, PetFlow aims to provide hard-to-find products and services, such as premium pet foods and an automatic-delivery option for customers who want to make sure they receive their new bag of food on time. The financing was led by Lightspeed Venture Partners.

Author: Arlene Weintraub

Arlene is an award-winning journalist specializing in life sciences and technology. She was previously a senior health writer based out of the New York City headquarters of BusinessWeek, where she wrote hundreds of articles that explored both the science and business of health. Her freelance pieces have been published in USA Today, US News & World Report, Technology Review, and other media outlets. Arlene has won awards from the New York Press Club, the Association of Health Care Journalists, the Foundation for Biomedical Research, and the American Society of Business Publication Editors. Her book about the anti-aging industry, Selling the Fountain of Youth, was published by Basic Books in September 2010.