Lockerz Acquires AddToAny

Seattle social networking startup Lockerz has acquired AddToAny, a software company that provides “share” buttons on websites. Terms were not disclosed. Lockerz, led by Amazon.com veteran Kathy Savitt, is positioning itself as a kind of younger alternative to Facebook. It’s organized around “PTZ,” a system of points that users gather by doing regular social functions and can redeem for shopping discounts. Lockerz has raised a bunch of venture capital, and recently acquired photo sharing service Plixi.

Author: Curt Woodward

Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft. Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem. A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.