Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=55ea6dad-db0d-46ab-94e7-4b727058c4d7&Preview=1
Date 7/14/2011
Company Name Alice.com
Mailing Address 8215 Greenway Blvd Middleton, WI 53562
Company Description Alice.com is developing a new online retail platform that better connects manufacturers and consumers in the giant consumer packaged goods market.
Proceeds Purposes Proceeds purposes were not disclosed. Amount may include options, warrants or other rights to acquire other securities. SEC regulatory filing.