[Updated at 1 pm with detail] Seattle social networking startup Lockerz is adding some more financing—but it’s not as big as last time around. A new SEC filing indicates the company raised about $1.5 million of a round that could be worth about $1.75 million, offering equity along with options or warrants on shares. After initially declining any comment, Lockerz now says the money is related to a recent acquisition, which appears to mean its grab of AddtoAny. Lockerz has previously raised about $60 million in venture backing. The site is trying to blend gamification and e-commerce elements with social networking, handing out redeemable points to its target audience of teens and young adults for their social sharing activities.
Author: Curt Woodward
Curt covered technology and innovation in the Boston area for Xconomy. He previously worked in Xconomy’s Seattle bureau and continued some coverage of Seattle-area tech companies, including Amazon and Microsoft.
Curt joined Xconomy in February 2011 after nearly nine years with The Associated Press, the world's largest news organization. He worked in three states and covered a wide variety of beats for the AP, including business, law, politics, government, and general mayhem.
A native Washingtonian, Curt earned a bachelor's degree in journalism from Western Washington University in Bellingham, WA. As a past president of the state's Capitol Correspondents Association, he led efforts to expand statehouse press credentialing to online news outlets for the first time.
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