Act-On Software Acquires Marketbright for Undisclosed Sum

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=996c7389-9012-4fa8-bff1-cc625e2280e4&Preview=1
Date
7/27/2011
Company Name
Marketbright
Mailing Address
1150 Bayhill Dr. San Bruno, CA 94066
Company Description
Marketbright is an on-demand marketing automation platform which enables self-service campaign execution, automated lead scoring and qualification, and closed-loop marketing analytics.
Website
http://www.marketbright.com
Transaction Type
M&A
Transaction Amount
Undisclosed
Transaction Round
Proceeds Purposes
M&A Terms
Financial terms of the transaction were not disclosed by the parties.