Play Ball! Video from the Pitch San Francisco Startup Fest at AT&T Park

Funny, I thought there were already enough startup events around the Bay Area to keep any investor or tech journalist busy eight days a week. But now there’s one more—it’s called Pitch, and it’s the result of “the challenges many startups have in getting new users, media, attention, and investors,” writes Duane Nason of Launchabl.es, the event’s organizer. “Many demo events are either too pricey, or they allow only a handful of startups to participate.”

Way more than a handful of companies—I counted about 90—were on hand at yesterday’s debut Pitch event, which took place on the club level at AT&T Park, home of the world-champion (and now sagging) San Francisco Giants. Many of the startups were speaking in public for the first time about their technologies and services. Reflecting the current obsessions in the world of consumer technology, the event was heavy on startups offering mobile, social, or location-based apps and services (sometimes all three at once).

I attended with iPad in hand to capture a few of the startups on video. Below you’ll see elevator pitches from the following seven companies:

CheckInOn.me—A mobile, personal safety system that automatically checks in on members via text message. Debbie Levitt, Co-Founder.

Shwinkers—A social network for barhoppers. Patrick Clifton, Co-Founder and President.

SourceN Ventures—A startup incubator launched by San Jose design agency SourceN. Ajay Ramachandran, Managing Partner.

Wobblesoft—Maker of a Herd!, a mobile app that lets users assemble instant, temporary social networks. Marcus Colombano, Chief Marketing Officer. (Full disclosure: Colombano was a colleague of mine at e-book device maker NuvoMedia from 1999 to 2001.)

Doot—A location-based mobile app that lets users leave messages that other users can discover when they visit the same places. F.S. Narooddin, Co-Founder and Chief Technology Officer. [Update 9/10/11: Attendees voted via text message for their favorite startups at Pitch, and it turns out that Doot won the People’s Choice MVP Award.]

LawPivot—A Google Ventures-backed startup offering crowdsourced legal advice for startups and other businesses. Benton Wong, Business Development Manager. (More Xconomy coverage here.)

LocalMind—A location-based question and answer service that lets users pose questions to people who have checked in at specific locations via Foursquare or Facebook Places. Beau Haugh, Co-Founder.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/