Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=4f636570-5e9c-4894-b8e2-87642dfe40ee&Preview=1
Date 9/19/2011
Company Name Immersive Labs
Mailing Address 841 Broadway 8th Floor New York, NY 10003
Company Description Immersive Labs provides adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer. Immersive Labs is a Techstars NY company and was selected as one of the Top 25 hottest startups to watch in New York City by Business Insider.