ContextWeb Acquires Datran Media for Undisclosed Sum

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=d8d3398a-42c5-4a98-bd2d-ed82af30f8ef&Preview=1
Date
9/22/2011
Company Name
Datran Media
Mailing Address
345 Hudson Street 5th Floor New York, NY 10014
Company Description
Datran Media is a leading digital marketing technology company that helps advertisers, agencies and publishers identify, engage and retain ideal audiences across all digital media channels, including social, mobile, the web and email.
Website
http://www.datranmedia.com
Transaction Type
M&A
Transaction Amount
Undisclosed
Transaction Round
Proceeds Purposes
M&A Terms
Datran Media and CONTEXTWEB today announced that they have merged to create PulsePoint, a new digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at unprecedented scale.