SteelHouse Obtains $6,300,000 Series B Financing Round

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=dcecbaa7-c165-4fc8-b701-fbb24f529220&Preview=1
Date
12/2/2011
Company Name
SteelHouse
Mailing Address
5870 W Jefferson Blvd Los Angeles, CA 90016
Company Description
SteelHouse was created by marketers, for marketers. We’re pioneering an emerging field called Behavioral Commerce that is changing eCommerce.
Website
http://www.steelhouse.com
Transaction Type
Venture Equity
Transaction Amount
$6,300,000
Transaction Round
Series B
Proceeds Purposes
We’ll use this investment to grow aggressively and accelerate the pace we bring ground-breaking technology to market.
M&A Terms
Venture Investor
Greycroft Partners
Venture Investor
Rincon Venture Partners
Venture Investor
Baroda Ventures
Venture Investor
SV Angel
Venture Investor
Undisclosed