Producteev Launches Windows App to One-Up Competition in Task Management

New York’s Producteev released on Tuesday the first Windows desktop version of its task management software in an effort to become more ubiquitous than its rivals. Producteev’s software lets users who work collaboratively organize, update, and see who is responsible for getting specific jobs done. The platform can be accessed via mobile apps, the Web, a native Mac desktop app, and now Windows. Producteev has raised close to $2 million since its founding in 2008 from investors that include angels and Palm Ventures.

Comparable to project collaboration software Basecamp, Producteev lets users communicate with each other about their shared tasks. The software gathers updates on tasks from e-mails, instant messages, and shared calendars. However, CEO and co-founder Ilan Abehassera says Producteev aims to be more streamlined than Basecamp by focusing on specific tasks rather than managing overall projects.

The Producteev platform is free for up to two people to use per organization. Producteev charges licensing fees for larger groups to use its software, which also connects with services such as Google Calendar, Google Apps, and Google Tasks. “We’re trying to consumerize productivity apps,” Abehassera says.

With the new Windows desktop app, he says, Producteev hopes to greatly increase adoption of its software. “Very few competitors have developed something for the Windows platform,” Abehassera says, “which is way bigger than the Mac platform.” He points to file hosting services Evernote and Dropbox as models he tries to emulate. “We’re trying to build the same kind of platform for tasks,” he says.

Also on Tuesday, Producteev introduced an Android version of its app. An iPhone app, which was already available, was updated as well. And a new feature is available across the various versions of Producteev: integration with San Francisco-based TaskRabbit, which hosts a marketplace for users to find people to complete

Author: João-Pierre S. Ruth

After more than thirteen years as a business reporter in New Jersey, João-Pierre S. Ruth joined the ranks of Xconomy serving first as a correspondent and then as editor for its New York City branch. Earlier in his career he covered telecom players such as Verizon Wireless, device makers such as Samsung, and developers of organic LED technology such as Universal Display Corp. João-Pierre earned his bachelor’s in English from Rutgers University.