How can scientists avoid the risk of unintentionally misrepresenting scientific data in this era of web collaboration? How can scientists ensure that data are curated accurately, their integrity maintained, and that they are reliably linked to researchers, organizations and publications to safeguard both attribution and reproducibility? In this presentation, Katherine A. Kantardjieff, founding Dean of the newly formed College of Science and Mathematics at California State University San Marcos, addresses the technical, social, and ethical implications of conducting science in the digital age. More information and online registration is here.