When the Magic Came: How Xpenser’s Web App Turned into Startup Gold

As San Diego’s point man for Xconomy, I must say I admire the xtremely hip name of Xpenser, a startup that helps people track and manage their work-related expenses.

Founder Parand “Tony” Darugar tells me the basic concept of the company came to him out of necessity in 2008, while he was a Yahoo director of architecture on “Panama,” a project that overhauled Yahoo’s advertising systems after the $1.6 billion Overture Services acquisition. Darugar says he was overseeing teams in San Diego, Sunnyvale, CA, and the Los Angeles area, so he was traveling a lot. His airfares, hotel bills, and other expenses were piling up. But Darugar says he continually put off his personal expense reports because there was a general sense of urgency surrounding the project.

Over one six-month period of procrastination, Darugar says he accumulated more than $30,000 worth of unreimbursed expenses.

Darugar confides that his wife, a financial planner, didn’t exactly give him a high-five for his personal record. Still, he says that point marked the beginning of Xpenser. In addition to clearing his backlog of expenses, Darugar created a Website for tracking his personal expenses and wrote a mobile app that enabled him to send a text message on his BlackBerry as he incurred each expense. For example, he could send himself a message saying, “$60 for taxi from airport to hotel.”

His concept was to immediately send himself the pertinent information about his business trip expenses while they remained fresh in mind, instead of trying to remember the details weeks or months later.

Darugar says his friends and co-workers asked to join the system, and he added more features to the Website over time. “I started doing it to scratch my own itch, and the Website just kept growing.” When he described what

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.