San Diego’s Tealium Raises $10.5M to Advance Tag Management System
Tealium, the four-year-old San Diego startup that created a Web-based service to make it easier for enterprise network marketing staffers to manage their own Web page tags, says today it has raised $10.5 million in Series B financing.
Tealium co-founder Ali Behnam tells me that Boston’s Battery Ventures provided nearly all of the funding, except for roughly $500,000 that came from individual investors. Tealium did not identify other investors in the current round. When the company raised $1.1 million in January, however, the investors included Limelight Networks CEO Jeff Lunsford, former Visual Sciences CEO Jim MacIntyre, Collective CEO Joe Apprendi, EyeWonder CEO John Vincent, and eValue Group CEO Thomas Falk.
Tealium CEO Ali Behnam
“Battery’s investment in Tealium recognizes that this is a hot market,” Behnam tells me. He points out that Neeraj Agrawal, the Battery general partner who is joining Tealium’s board, also led the firm’s investment in Omniture, the Web analytics business acquired in 2009 by Adobe Systems for more than $2.1 billion. “Battery gets analytics, and they believe [tag management] is going to be a second act,” Behnam says.
Behnam told me most enterprise-class websites (operated by corporations, government agencies, and other large organizations) are carrying between 20 and 30 vendor tags on their Web pages. The tracking code that makes up such tags is part of the
In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here.
Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University.
Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.
View all posts by Bruce V. Bigelow
