Performance Horizon Group Secures $3,100,000 New Financing

Feed Type
Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=011f06dc-b96a-4f21-b2b8-055eb1728808&Preview=1
Date
7/18/2012
Company Name
Performance Horizon Group
Mailing Address
55th and 6th New York, NY 10019
Company Description
Providing powerful insight into online performance marketing is at the heart of Performance Horizon Group (PHG). The founding team at PHG have over 50 years’ experience within the online performance marketing space, having founded the buy.at affiliate network and chaired the IAB Affiliate Marketing Council between them.
Website
http://www.performancehorizon.com
Transaction Type
Venture Equity
Transaction Amount
$3,100,000
Transaction Round
Undisclosed
Proceeds Purposes
The funding, which brings the total raised to more than $5 million, will enable PHG to invest in ongoing technology innovation and hire the key regional executives required to become the number one software and service provider in the $8 billion-a-year global affiliate marketing channel.
M&A Terms
Venture Investor
Greycroft Partners
Venture Investor
DN Capital