Google Acquires Wildfire Interactive for Undisclosed Sum

  • Feed Type
  • Date
    7/31/2012
  • Company Name
    Wildfire Interactive
  • Mailing Address
    1600 Seaport Blvd Redwood City, CA 94063
  • Company Description
    Wildfire Interactive, Inc. is a privately-held technology company specialized in developing simple tools that enable organizations to engage the hundreds of millions of users of social network sites such as Facebook and MySpace. Our patent-pending technology allows corporations, small businesses, marketing agencies, bloggers and non-profits to easily create their own attractive, branded interactive campaigns (e.g. sweepstakes, contests, give-aways, incentive-based surveys etc) and to simultaneously publish them in multiple social networks and on their website. Intuitive, streamlined and affordable, our software is simple enough for even the least tech-savvy business manager to use, and flexible enough to suit the needs of the most creative marketer or advertising agency.
  • Website
    http://www.wildfireapp.com
  • Transaction Type
    M&A
  • Transaction Amount
    Undisclosed
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    Financial terms of the transaction were not disclosed by the parties. A person familiar with the deal estimated that Google paid approximately $250 million.