Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=0d577cad-c0b1-41ac-950b-cbc6d0c7a65e&Preview=1
Date 8/7/2012
Company Name Affectiva
Mailing Address 411 Waverley Oaks Road Waltham, MA 02452
Company Description Affectiva grew out of collaborative research at the MIT Media Lab to help people on the autism spectrum. We apply innovations in affective computing to help solve difficult problems that stem from misunderstanding how people feel. Our customers are people in science and industry who use new technology that helps improve understanding of emotion.
Proceeds Purposes Building on its momentum in market research, Affectiva will use the new funds to accelerate Affdex development of emotional insights for all forms of online video content, including advertisements, trailers, TV shows and movies.