The Rubicon Project Secures $13,000,000 Series B Round

  • Feed Type
  • Date
    4/13/2009
  • Company Name
    The Rubicon Project
  • Mailing Address
    1925 S. Bundy Drive Los Angeles, CA 90025
  • Company Description
    Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.
  • Website
    http://www.rubiconproject.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $13,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    The additional capital will fuel business growth initiatives including strategic acquisitions, research and development, infrastructure and international expansion.
  • M&A Terms
  • Venture Investor
    Clearstone Venture Partners
  • Venture Investor
    Mayfield Fund
  • Venture Investor
    IDG Ventures Asia
  • Venture Investor
    Silicon Valley Bank