Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=1676af90-a43b-4873-93cd-9f00af07aae6&Preview=1
Date 10/3/2012
Company Name Gravity
Mailing Address 2525 Main Street Santa Monica, CA 90405
Company Description Gravity’s mission is to personalize the internet. Through our applications, Gravity understands people’s interests so that our partners can create more relevant experiences for their users. Our goal is to build a smarter internet that helps people sift through the overwhelming amount of information on the web, while delivering a serendipitous experience that exposes them to the breadth and depth of the internet.
Proceeds Purposes As for the new funding, the company says it will use the money to deploy a platform for content marketing (Gravity allows advertisers to place sponsored stories among the recommendations). It also plans to expand its operations in Los Angeles, New York, and San Francisco, and to continue growing its publisher network.