Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=218142fa-44c7-4b73-90c1-07c3f540903a&Preview=1
Date 11/20/2012
Company Name SkinnyScoop
Mailing Address 1701 Stockton St San Francisco, CA 94133
Company Description SkinnyScoop makes it fun and rewarding for women to recommend and discover the best books, apps, beauty essentials, parenting products and more.
No longer about ad executives coming up with the perfect campaign, marketing is all about the go-to girlfriend or mom maven who shares her expertise with the rest of us. Our mission at SkinnyScoop is to recognize and reward these ladies for knowledge and influence. Women make 85% of all purchase decisions – more than $5 trillion in annual consumer and business spending – and the majority of those decisions are driven by a female friend’s recommendation.