Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=fd40ccd9-72e4-4220-9cca-6f12a5f1bfe3&Preview=1
Date 12/4/2012
Company Name TrueLens
Mailing Address One Broadway Cambridge, MA 02142
Company Description Founded by visionary marketers and technologists from MIT, our mission is helping brands understand high-value truths about their business by empowering them to address the human side of their customers: their interests, expressions, desires and preferences. We put the power of 1 billion daily online consumer expressions in the hands of marketers in a scalable, actionable way that produces massive results. With offices in Boston and San Francisco, TrueLens was founded by successful entrepreneurs and is backed by some of the top investors in the world.