Roambi Sees 2013 as Pivotal Year for Data Analytics, Visualization
We all know the tide of “big data” has been rising, and there is no shortage of companies applying analytics and data visualization tools to help business leaders and other people make better decisions.
Nevertheless, the Roambi mobile visualization technology that Solana Beach, CA-based Mellmo has developed for Apple iOS stands apart in terms of innovation—especially when it comes to creating simple-but-compelling graphic displays for the iPad.
“We invent new ways of visualizing data that are simple, intuitive, and very engaging,” says Santiago Becerra, Mellmo’s founding CEO. Santiago and his son David, who is Roambi’s vice president of strategy and business development, say they’re encouraged by the five-year-old company’s outlook for 2013.
Santiago Becerra
The Becerras maintain that Roambi is ideally positioned to resolve a paradox among enterprise customers, which the company highlighted in a customer survey released today. While more than two-thirds (67.7 percent) of enterprise customers rank big data analysis and business intelligence as technology investment priorities for 2013, less than half say they derive much value from their own business data.
The key to solving that unmet need, they say, are the kind of interactive data visualization tools that can instantly separate the signal from the noise, transforming statistics into meaningful information. They maintain that Roambi provides that capability with
In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here.
Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University.
Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.
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