Binary Event Network Receives New Financing

  • Feed Type
  • Date
    1/11/2013
  • Company Name
    Binary Event Network
  • Mailing Address
    265 Canal Street New York, NY 10013
  • Company Description
    Founded in January 2011 by a group of financial and media industry veterans, BEN combines a global financial exchange platform with proprietary real-time content to create a new interactive experience for live events. The company’s first product, TradeSports, is a pioneering global social sports app designed to complement both first and second screen experiences for sports fans, enthusiasts and data consumers on mobile and tablet devices.
  • Website
    http://www.benmarkets.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    Undisclosed
  • Transaction Round
    Undisclosed
  • Proceeds Purposes
    The capital will be used to launch BEN’s initial event vertical, TradeSports, a robust “competitive spectator” experience in which participants can buy and sell sports event outcomes based on real-time information while watching live games.
  • M&A Terms
  • Venture Investor
    Guggenheim Partners
  • Venture Investor
    Cinnober Financial Technology
  • Venture Investor
    Broadhaven Capital Partners