Persado Obtains $15,000,000 Series A Round

  • Feed Type
  • Date
    2/14/2013
  • Company Name
    Persado
  • Mailing Address
    50 West 17th Street 11th Floor New York, NY 10011
  • Company Description
    Persado is the leader in marketing persuasion technology, a new category within digital marketing. The company provides marketing software through a managed SaaS platform to leading enterprise and Internet consumer marketers, including Fortune 500 clients in the telecom, financial services, retail, and gaming sectors.
  • Website
    http://www.persado.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $15,000,000
  • Transaction Round
    Series A
  • Proceeds Purposes
    The company plans to use the capital to significantly expand its sales and marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City.
  • M&A Terms
  • Venture Investor
    Bain Capital Ventures
  • Venture Investor
    Undisclosed