Company Description App developers and Mobile Game developers are a “little rock and roll” and so is Human Demand. If this was a stuffy technology conference, we would describe Human Demand as a Mobile DSP (Demand Side Platform) that focuses on RTB (Real Time Bidding) and optimization (yawn). We would say we put the “Human Being” back in the process and have broken away from the “blackbox” models by offering true transparency for the first time.