Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=cb04c603-b85b-4a6c-a20d-6825f5b83927&Preview=1
Date 4/20/2012
Company Name Umbel
Mailing Address 902 E. 5th Street Austin, TX 78702
Company Description Umbel is the standard for digital audience measurement. We leverage the power of big data Analytics and the validated principles of Market Research to deliver revenue-generating insights for publishers and brands that need to effectively understand and monetize their audiences.
Proceeds Purposes The company is currently in private beta and will be using the recently raised funds to aggressively execute on its product roadmap and further business development goals.