Anxious to put technology to work reaching audiences, marketers helped shoot adrenaline into IT workers’ salaries, according to a recent study.
Technology recruiting firm Mondo in New York last week released findings of a survey based on IT job placements the company made in 2012 and 2013.
Among the professionals surveyed, experienced IT security managers with more than 10 years in the field saw their average base compensation jump from $90,000 to $145,000. Meanwhile the average base pay for systems analysts rose from $65,000 to $83,000, the report said.
Michael Kirven, CEO of Mondo, says gains in the overall economy have been even more pronounced in the technology market. “That’s driving up salaries,” he says.
Mondo, which has offices in San Francisco, Boston, Denver, Chicago, and other cities, places technology and marketing professionals with other companies. The company, which spun off in April from Bluewolf, a business consulting firm in New York, based the report on more than 1,000 IT job placements it made over the past year.
Other technology jobs enjoying bumps in pay according the report include data analysts, up from $60,000 to $71,000. Chief information officers’ base salaries increased from $180,000 to $190,000. Developers who create on apps to work with the Android platform saw their base salaries from $120,000 to $130,000.
Kirven says the responsibilities of chief information officers increasingly converge with the duties of chief marketing officers at many companies. Traditional marketing efforts, he says, focused until about five years ago on print ads, radio, and television to get messages out. “None of that really required a sophisticated technology infrastructure,” he says.
These days chief marketing officers look to blogs, search engine optimization, and e-mail campaigns to connect with their audiences. For the first time, he says, marketing must coincide with technology—which requires support from chief information officers.
This demand, Kirven says, sometimes leads to the formation of teams within companies that combine technical talent with marketing professionals. Advertising firms, for example, might bring talent in-house to work on Web development, user experience, digital creative, and big data. “On the backend that data may come from 50 to 500 different databases,” he says. “You need a very skilled technical staff to analyze, integrate, and aggregate all of that data.”
Even rookies—with the right skills—in the technology job market may see fast salary growth, he says. “We see people come in with one year of experience with
