Cox Buys Adify, Venrock Cashes Out

Adify, a “vertical” Web advertising network based in San Bruno, CA, said in its blog today that it’s accepting a $300 million cash takeover offer from Atlanta-based media conglomerate Cox Enterprises. That’s good news, presumably, for Venrock. The venture firm, which has offices in Cambridge, MA, Menlo Park, CA, New York, and Israel, participated in two rounds of funding for Adify, an $8.25 million Series A round in 2006 and a $19 million Series B round in 2007. Joh Dyer, Cox’s executive vice president for finance, told the Associated Press that the Adify purchase will enhance online revenues for Cox, which owns a national chain of newspapers, radio and TV stations, and cable systems.

Author: Wade Roush

Between 2007 and 2014, I was a staff editor for Xconomy in Boston and San Francisco. Since 2008 I've been writing a weekly opinion/review column called VOX: The Voice of Xperience. (From 2008 to 2013 the column was known as World Wide Wade.) I've been writing about science and technology professionally since 1994. Before joining Xconomy in 2007, I was a staff member at MIT’s Technology Review from 2001 to 2006, serving as senior editor, San Francisco bureau chief, and executive editor of TechnologyReview.com. Before that, I was the Boston bureau reporter for Science, managing editor of supercomputing publications at NASA Ames Research Center, and Web editor at e-book pioneer NuvoMedia. I have a B.A. in the history of science from Harvard College and a PhD in the history and social study of science and technology from MIT. I've published articles in Science, Technology Review, IEEE Spectrum, Encyclopaedia Brittanica, Technology and Culture, Alaska Airlines Magazine, and World Business, and I've been a guest of NPR, CNN, CNBC, NECN, WGBH and the PBS NewsHour. I'm a frequent conference participant and enjoy opportunities to moderate panel discussions and on-stage chats. My personal site: waderoush.com My social media coordinates: Twitter: @wroush Facebook: facebook.com/wade.roush LinkedIn: linkedin.com/in/waderoush Google+ : google.com/+WadeRoush YouTube: youtube.com/wroush1967 Flickr: flickr.com/photos/wroush/ Pinterest: pinterest.com/waderoush/