No More Rock Stars: Startups Like Swipely Are Hiring Collaborators

This is the story of a student, a mentor, a school, and a startup. Together they highlight the ways in which recruiting and talent development at New England companies have changed over the past decade.

Bart Flaherty was an undergrad at Northeastern University. His major was communication studies, but halfway through he started taking computer science classes and got hooked. He ended up minoring in the subject, which he found very challenging and practical. Plus he loved the logical, analytical aspects of programming.

Nearing graduation last year, he heard about Boston Startup School—since renamed Startup Institute—through a friend of a friend. Working at a startup has become a fairly established career path out of school, he says, though it’s still not the norm.

Flaherty was part of the inaugural class of Startup Institute, which runs eight-week programs designed to prepare students for working at startups. The classes cover software development, product design, marketing, and sales—but, as usual, the people you meet are what’s most important. “I found it to be very valuable for networking,” he says.

One of his classes was taught by engineers from Swipely, a software startup in Providence, RI, that makes payment and analytics tools for businesses. The lead instructor was Anthony Accardi, Swipely’s head of engineering. Accardi, an MIT alum, came from Tellme Networks, the Silicon Valley high-flyer that was bought by Microsoft for $800 million in 2007. He teamed up with fellow Tellme veteran Angus Davis to help start Swipely in 2009.

In class, Flaherty worked on a potential feature for Swipely—a landing page to drive customer interest from restaurants or spas. He grabbed coffee with Accardi in Kendall Square, and by then their interview was basically over. “There’s no clear separation between what we work on in the office versus the workshop versus doing an interview,” Accardi says. “We want to give as pure a taste of what it’s like to work at a startup. To acquire and attract the best talent, you create an environment and see who gets really charged up.”

Bart Flaherty
Bart Flaherty

Flaherty joined Swipely as a software engineer, and in the past year he says his “professional development has skyrocketed.” That’s in large part because he was thrown in with the rest of the 13-member engineering team and expected to contribute right away, working by himself and with a more senior developer.

“We don’t say, ‘Bart is the new guy on the team, so he gets the safe project or the thing that doesn’t really matter.’ No, everyone’s the same,” says Accardi.

Is the flat-organization approach simply a function of working at a startup versus a big company? Surprisingly, Accardi says no. “I think a lot of the startups do play it more safe than they otherwise could,” he says. “As a startup industry, how much are we holding back?”

In Accardi’s view, there was a big shift in mentality

Author: Gregory T. Huang

Greg is a veteran journalist who has covered a wide range of science, technology, and business. As former editor in chief, he overaw daily news, features, and events across Xconomy's national network. Before joining Xconomy, he was a features editor at New Scientist magazine, where he edited and wrote articles on physics, technology, and neuroscience. Previously he was senior writer at Technology Review, where he reported on emerging technologies, R&D, and advances in computing, robotics, and applied physics. His writing has also appeared in Wired, Nature, and The Atlantic Monthly’s website. He was named a New York Times professional fellow in 2003. Greg is the co-author of Guanxi (Simon & Schuster, 2006), about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a Master’s and Ph.D. in electrical engineering and computer science from MIT, and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.