HookLogic Garners $14,000,000 Series B Round

  • Feed Type
  • Date
    9/9/2013
  • Company Name
    HookLogic
  • Mailing Address
    455 Broadway 4th Floor New York, NY 10013
  • Company Description
    HookLogic was founded in 2004 with the goal of understanding and influencing shopper decisions.
  • Website
    http://www.hooklogic.com
  • Transaction Type
    Venture Equity
  • Transaction Amount
    $14,000,000
  • Transaction Round
    Series B
  • Proceeds Purposes
    The funding will be used to accelerate investments in sales and technology in order to empower more brands to reach in-market shoppers and sell more products.
  • M&A Terms
  • Venture Investor
    Intel Capital
  • Venture Investor
    Bain Capital Ventures
  • Venture Investor
    Investor