Brand Networks Acquires Optimal for $35,000,000

  • Feed Type
  • Date
    10/16/2013
  • Company Name
    Optimal
  • Mailing Address
    100 Bush Street San Francisco, CA 94104
  • Company Description
    Optimal, Inc. provides unparalleled audience data to help marketers manage and optimize their social advertising campaigns, all in real-time. The company is a member of Facebook’s Preferred Marketing Developer (PMD) program and is based in San Francisco, with offices in New York and Palo Alto. Facebook® is a registered trademark of Facebook, Inc.
  • Website
    http://www.optimalsocial.com
  • Transaction Type
    M&A
  • Transaction Amount
    $35,000,000
  • Transaction Round
  • Proceeds Purposes
  • M&A Terms
    The acquisition will be paid for with cash and stock.