Link http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b352f5f8-8885-445b-8bbe-2a5073a9aa22
Date 10/16/2013
Company Name Refinery29
Mailing Address 30 Cooper Square 4th Floor New York, NY 10003
Company Description Refinery29 is the cornerstone of fashion, beauty, and shopping for a new generation. Combining daily local newsletter editions and a website that serves as a global style hub, Refinery29 offers the only 360-degree source for shopping, exclusive deals, trends, beauty news, local hot-spots, and at-home sneak-peeks of fashion’s finest.
Proceeds Purposes Building on its formula to set the standard for premium digital lifestyle content, Refinery29 will expand its programming initiatives substantially into video, and across new categories—including beauty, wellness/health, entertainment and home. It will further focus on growing a community of contributors, editors and celebrities to engage users across an array of touch-points and provide a vital platform for brands to connect with their customers. The company will also be making a major investment in technology, including a significant commitment to personalization, a new mobile web and app experience, as well as enhanced shopping, tools, and features.