Austin’s MapMyFitness Bought by Under Armour for $150M

MapMyFitness, an Austin, TX-based workout app company, is being acquired by the athletic apparel company Under Armour (NYSE: UA) for $150 million.

The Austin startup, which was founded in 2007, has about 20 million users for its most popular apps, MapMyRun and MapMyRide. By using GPS and other technologies, fitness apps like MapMyFitness help users map, record, compare, and share workouts.

“This partnership is about Under Armour enhancing our digital expertise to drive the future of performance innovation for the global athlete community,” Kevin Plank, founder and CEO of Under Armour in Baltimore, said this morning in a press statement. “We will build on the community of over 20 million registered users that MapMyFitness has cultivated in the connected fitness space, and together we will serve as a destination for the measurement and analytics needs of all athletes.”

MapMyFitness raised $9 million from Austin Ventures last year and has raised a total of $23 million. As a wholly-owned subsidiary of Under Armour, MapMyFitness will continue to operate out of its headquarters in Austin.

Author: Angela Shah

Angela Shah was formerly the editor of Xconomy Texas. She has written about startups along a wide entrepreneurial spectrum, from Silicon Valley transplants to Austin transforming a once-sleepy university town in the '90s tech boom to 20-something women defying cultural norms as they seek to build vital IT infrastructure in a war-torn Afghanistan. As a foreign correspondent based in Dubai, her work appeared in The New York Times, TIME, Newsweek/Daily Beast and Forbes Asia. Before moving overseas, Shah was a staff writer and columnist with The Dallas Morning News and the Austin American-Statesman. She has a Bachelor's of Journalism from the University of Texas at Austin, and she is a 2007 Knight-Wallace Fellow at the University of Michigan. With the launch of Xconomy Texas, she's returned to her hometown of Houston.