Seattle E-Commerce Startup Zulily Raises $253M in IPO, Soars 71%

[Updated throughout 11/15/13, 1:42 p.m. PT]

Seattle is home to another multi-billion-dollar tech company with the initial public offering of Zulily, which sold 11.5 million shares for $22 each Thursday and watched its stock climb as much as 87.8 percent in trading on the NASDAQ Friday.

Zulily shares, trading under the ticker symbol ZU, closed the day at $37.70, up 71.4 percent from the IPO price, giving the four-year-old daily deals site for moms and kids a market capitalization of around $4.5 billion.

The IPO raised $253 million for Zulily, (NASDAQ: [[ticker:ZU]]) and selling stockholders. Zulily adds about $140.3 million to the corporate treasury as a result of the IPO, with the remainder going to inside sellers, including Maveron, the venture capital firm co-founded by Starbucks CEO Howard Schultz and Dan Levitan.

The company walked up its offering price from a range of $16 to $18 a share at the beginning of the month to $18 to $20 earlier this week. As was the case with another Seattle tech IPO this year—Tableau Software (NYSE: [[ticker:DATA]])—first-day trading prices far surpassed the offering price, enriching the customers of Wall Street bankers who could turn a very quick profit. (Tableau priced its May IPO at $31 per share, hasn’t traded below $44, and closed Friday at $65.29.)

Fortune’s Dan Primack noted Thursday evening that the IPO pricing was being largely ignored by the tech press outside of Seattle, and offered some theories as to why.

One of those: “Not too many tech reporters have kids,” so they aren’t likely aware of Zulily, his argument goes. Oddly enough, most of the tech reporters I know in Seattle actually do have kids. But having kids might also be a reason to ignore the news, at least temporarily. I’m posting this relatively late after spending a happy afternoon with mine, who definitely sports some gear from Zulily…

Primack notes another interesting angle on the news: Maveron crushing it lately with back-to-back portfolio company IPOs. As with Zulily, Maveron was the largest pre-IPO shareholder in Potbelly (NASDAQ: [[ticker:PBPB]]), the Chicago-based sandwich chain that went public at $14 last month and closed Friday at $30.07.

Author: Benjamin Romano

Benjamin is the former Editor of Xconomy Seattle. He has covered the intersections of business, technology and the environment in the Pacific Northwest and beyond for more than a decade. At The Seattle Times he was the lead beat reporter covering Microsoft during Bill Gates’ transition from business to philanthropy. He also covered Seattle venture capital and biotech. Most recently, Benjamin followed the technology, finance and policies driving renewable energy development in the Western US for Recharge, a global trade publication. He has a bachelor’s degree from the University of Oregon School of Journalism and Communication.