It’s the first-ever conference for users of online A/B testing service Optimizely. From the conference site:
“We are thrilled to bring together customers, partners, testing evangelists, and web design experts under one roof for OptiCon. Discussion topics will run the gamut from building and expanding testing cultures within organizations, making marketing data accessible and actionable, and democratizing the process of data collection and experimentation so that anyone in an organization can test for themselves.”