Choozle, an adtech startup based in Denver, has raised a $1.8 million seed round, the company announced today.
Great Oaks Venture Capital, which is based in New York City, led the round, which included other, unnamed strategic partners, a release from Choozle said. The money will be used to support Choozle’s expansion and investments in product development, sales, and client services.
Choozle develops cloud-based software that offers enriched information about website visitors. According to the company, it can tell marketers about visitors’ buying habits, intent, and demographics and can be used for real-time ad campaigns.
The company also is launching a new platform this week it says will make programmatic advertising more accessible for small businesses, CEO Andrew Fischer said in the release.
Choozle is a ten-person company and was founded in 2012.
Author: Michael Davidson
Michael Davidson is an award-winning journalist whose career as a business reporter has taken him from the garages of aspiring inventors to assembly centers for billion-dollar satellites. Most recently, Michael covered startups, venture capital, IT, cleantech, aerospace, and telecoms for Xconomy and, before that, for the Boulder County Business Report. Before switching to business journalism, Michael covered politics and the Colorado Legislature for the Colorado Springs Gazette and the government, police and crime beats for the Broomfield Enterprise, a paper in suburban Denver. He also worked for the Boulder Daily Camera, and his stories have appeared in the Denver Post and Rocky Mountain News. Career highlights include an award from the Colorado Press Association, doing barrel rolls in a vintage fighter jet and learning far more about public records than is healthy. Michael started his career as a copy editor for the Colorado Springs Gazette's sports desk. Michael has a bachelor’s degree in English from the University of Michigan.
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