With Tepid Growth in Software Startups, San Diego Turns to “Swarm”

Swarm, San Diego

San Diego’s software sector, struggling to gain some footing against a litany of setbacks, might be taking a step forward—but it will take a collective effort.

A proposal to establish an investor forum that would draw dozens of local software and Internet investors to meet with selected Web entrepreneurs and tech founders is gaining momentum. The inaugural session has been set for May 8 at the Cooley law firm’s San Diego office, and at least three-dozen angel investors and venture firm partners have been invited to attend.

Jeb Spencer
Jeb Spencer

Jeb Spencer, the founder and managing partner of San Diego-based TVC Capital, says he proposed the idea, dubbed Swarm, to create a rally point for local software entrepreneurs and investors at a time when local investment capital has been evaporating. Spencer says he wants to apply swarm theory to improve the state of software investment in San Diego.

By swarm theory, he means something akin to the wisdom of the crowd.

Swarm theory argues that a colony can solve problems that would be unthinkable for individual bees or ants. Using “swarm intelligence,” thousands of ants can quickly and effectively determine the shortest path to the best food source, allocate workers to different tasks, or defend their territory from attack.

In an e-mail yesterday, Spencer cited a National Geographic article, writing, “The central tenant of swarm theory is that no one’s in charge.” As the article describes it:

No generals command ant warriors. No managers boss ant workers. The queen plays no role except to lay eggs. Even with a half million ants, a colony functions just fine with no management at all—at least none that we would recognize. It relies instead upon countless interactions between individual ants…

These frequent interactions enable swarm intelligence to work and solve problems.

Spencer hopes to make such interactions more amenable for both investors and entrepreneurs by keeping the

Author: Bruce V. Bigelow

In Memoriam: Our dear friend Bruce V. Bigelow passed away on June 29, 2018. He was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Bruce Bigelow joined Xconomy from the business desk of the San Diego Union-Tribune. He was a member of the team of reporters who were awarded the 2006 Pulitzer Prize in National Reporting for uncovering bribes paid to San Diego Republican Rep. Randy “Duke” Cunningham in exchange for special legislation earmarks. He also shared a 2006 award for enterprise reporting from the Society of Business Editors and Writers for “In Harm’s Way,” an article about the extraordinary casualty rate among employees working in Iraq for San Diego’s Titan Corp. He has written extensively about the 2002 corporate accounting scandal at software goliath Peregrine Systems. He also was a Gerald Loeb Award finalist and National Headline Award winner for “The Toymaker,” a 14-part chronicle of a San Diego start-up company. He takes special satisfaction, though, that the series was included in the library for nonfiction narrative journalism at the Nieman Foundation for Journalism at Harvard University. Bigelow graduated from U.C. Berkeley in 1977 with a degree in English Literature and from the Columbia University Graduate School of Journalism in 1979. Before joining the Union-Tribune in 1990, he worked for the Associated Press in Los Angeles and The Kansas City Times.